Madhya Pradesh Women Poultry Producers Company Pvt Ltd (MPWPCL) incorporated as a producer company under ‘Companies Act, 1956’ has ten producer organisations operating under it, each holding a stake in the producer company. Each of these producer organisation is an independent entity involved in providing services like – input supply, production support as well as marketing broiler poultry to its members. The cooperative membership extends to 4214 women poultry producers belonging to poor tribal and dalit families spread over Hoshangabad, Betul, Sidhi, Dindori, Chhatarpur, Tikamgarh, Sagar, Vidisha, Singrauli & Shadol districts of the state. Thus, MPWPCL is today one of the largest people’s institution in Central India posting collective sales turnover of Rs 140 crores in FY 2014-15 and has impacted over four thousand five hundred families in the region.
Madhya Pradesh Women Poultry Producers Company Pvt Ltd (MPWPCL) is an initiative that PRADAN (Professional Assistance for Development Action) has promoted in order to make a much needed and sustainable economic intervention in the rural areas. MPWPCL has been set up to capitalize on the lucrative opportunities in the poultry industry.
“Why the name “Sukhtava Chicken”
“Sukhtava is the name of the village from where the small holder poultry model originated, so we want to promote the name “Sukhtava” which is emerging as a poultry hub of M.P.”
About “Sukhtava Chicken”
It is the “Retail Brand” of Small holder poultry model promoted throughout all the cooperatives in M.P., the pilot retail shops were started in Bhopal and now each cooperative have its own Retail shop under the brand name “Sukhtava Chicken”. These shops are one-of-its-kind and consist of all the modern tools and techniques for selling and processing chicken and maintaining the hygienic conditions. Its complete package of “Value for money” for those who prefer to buy hygienic and processed chicken. There are further plans to expand our retail chain by franchise model as well as by our owned shop in each and every corner of M.P. and try to fetch more margins and profits for small producers as well as to present a unique identity.