To promote small-holder women poultry producers, integrate them in collectives working on market principles and generate wealth for their socio-economic upliftment.

To act as an apex body integrating the small holder poultry collectives under its aegis and pass on the benefits of – vertical integration, professional and technical support, economies of scale, better bargaining power with external suppliers as well as with regulatory environment.

To become a market leader in poultry in Central India.

To provide a platform for knowledge and process sharing between the affiliates.